At Theodora Farms in Godfrey, Illinois, they’re battling record-breaking heat this week. The weather is out of their control but what they can control is what they grow and how they reach customers.
“The reason we started this farm was to ensure there is a supply of good food for the local community,” said Kris Larson, the general manager of Theodora Farms.
They started the 10-acre organic farm three years ago and continue to work on expanding their customer base. From an onsite farm store to CSAs to selling wholesale to local restaurants, a new concept is helping them reach an even broader audience.
It’s called Market Wagon and it’s similar to an online farmer’s market. [continue reading]