Grocers Cultivate Relationships With Local Farmers Markets

May 15th, 2023

In addition to touting their own fresh fruits, vegetables and plants, some grocers are teaming up with local farmers markets. 

The Kroger Co. has also worked to sustain local farmers while offering shoppers greater produce variety in the omnichannel space. The retailer recently expanded its pilot program with online farmers market startup Market Wagon to offer customers direct access to more than 1,150 local food products. Customers can order from local farmers and artisans in their area and have their items delivered through Kroger. [continue reading]